Break physical limitations! Future applications of AR and VR

Speakers in this episode: Fang Yiwen, CEO of iReality Co., Ltd. and Li Zhongbin, founder (ordered according to the order of appearance 
in the film )

The advancement of science and technology has brought us many changes. This is the scene where emerging technologies gradually affect our lives. The gradual popularity of AR augmented reality and VR virtual reality has begun to be applied in films, education, exhibitions, etc., in addition to being widely known in the game industry.

During the epidemic, iReality benefited from the business opportunities brought by cloud virtual exhibition rooms

     The epidemic situation in 2020 has given rise to business opportunities for cloud virtual space leasing. Because people cannot move for face-to-face communication, AR and VR have redefined time and space. You can make instant calls on the Internet and coexist in a virtual space, which has become an important technology for BAU (business as usual) during the epidemic. iReality uses AR and VR technologies to create an online simulated space for tourism, trade shows, real estate tours, and retailers to solve the problem of business as usual without leaving home, providing a variety of industrial solutions. . It is expected to become the new normal for business in the post-epidemic era.

Digital landlords provide customer service solutions on the cloud

Fang Yiwen, CEO of iReality Co., Ltd., introduced us to iReality’s new technology: “Imagine us as a small digital landlord, that is, if there is a space in the digital world that I can rent to you, then in the space I rent to you , I provide you with AI creation technology, as well as calling technology and browsing technology. It is relatively easy for customers to know how many calls or lists of potential customers can be obtained by paying a monthly payment, or how many contacts with other worlds have been made in it. Customers from all over the world can take a look at the benefits of using the exhibition room.”

Through simple operation, the digital exhibition room can fully display the core spirit of the brand.

     In addition, iReality’s technology allows customers to maximize “user-generated content”, or UGC, allowing customers to create it themselves. In the past, there has always been a gap in the business world, that is, when the original creator or business owner comes into contact with art or content creation, sometimes it cannot be fully interpreted, so the original intention or brand spirit of this exhibition room is There will be some gaps. However, technology has popularized the functions that were originally limited to specific functions, and simplified the layout of exhibition rooms through the simplest drag function. Through the third hand, you can present the entire brand spirit or the product message you want to convey.

     Using simple operations and standardized online exhibition rooms, combined with cloud and AI to integrate data, create a new commercial space. Through the direct communication between real salespersons and customers in the online exhibition room, the display of 3D three-dimensional models of various products converted from 2D is more direct and more accurate in capturing the hearts of consumers.

Make calls directly in the digital exhibition room to make communication easier and more efficient.

     Bandkan is a patented technology of iStaging that allows customers to talk directly to each other in a VR environment. The scenario is that any potential customer who is interested in the exhibition or exhibition room he saw on the Internet does not need to download any APP and can directly click on the link to call.

     Under the current situation, online exhibition rooms cannot completely replace physical stores. Virtual space lacks the warmth and emotional communication between people interacting in reality, so AR and VR technologies are more like tools to assist people in connecting with each other. This tool is used in real estate industry online tours or branded online exhibitions to make people work smarter and more efficiently. For example, now with this 360-degree panoramic technology, customers can screen before taking a look online, which greatly reduces the time required to take a look at the number of homes, allowing real estate agents to increase the transaction rate.

The 2020 epidemic has given various industries the motivation to find digital transformation solutions

The outbreak of the epidemic in 2020 is a very good opportunity for iSwift. Let us simply tell the market why you can consider using virtual. It can allow you to stay connected with the world during travel. Customer-intensive product updates and product launches. What the epidemic mainly brings us is market education.

     The development of iReality in the commercial market first started by developing users of high-end luxury brands such as European LV and Dior. The initial development model is that through simple mobile phone applications, brand designers can remotely control the display of merchandise in stores, solving the pain point of high costs for designers to tour expensive global stores. This business has also seen greater commercial application, which has undoubtedly given rise to AR and VR business opportunities in online exhibition rooms.

Use AI integration and analysis functions to add added value to digital exhibition rooms

How should i Reality create these online exhibition rooms or brand online exhibitions? By designers uploading graphic images to the cloud and using AI to perform calculations, an exhibition space or stage can be built in a virtual world. Overturning the past, various industries in the world had to move through large-scale physical travel and regularly hold trade shows with high carbon footprints.

     In addition to judging the composition of the space through AI, users’ usage and consumption habits are also integrated. After de-identifying the users, the usage habits are collected into data and fed back to the operators of these online exhibition rooms, such as which products are the best-selling, which colors are the most popular, etc., so that the online exhibition rooms can accurately collect data and Adjust business sales targets at any time.

The digital exhibition room provides collected data so that industry operators can analyze and target precise marketing.

     All behaviors of these participating audiences are recorded by the brand. It can be de-named and turned into a kind of commercial data to tell a brand owner that gold is what the market wants most. However, the brand owner may find when new products are released that although gold is also clicked by many people , but the one that actually stays the longest may be silver, which means that the owner can do a lot of business management to decide your next order.

Digital exhibition rooms are combined with commercial applications to increase added value

     
     In 2020, fueled by the epidemic, AR and VR applications grew rapidly around the world. Continuously innovate. In addition to virtual exhibition tours, coupled with evolving wearable devices, where will the integration of virtual and real developments proceed? How to provide future solutions and present new service value?

let imagination be seen

Li Zhongbin, the founder of iSwift, believes: “What the society needs is that we have cut a segment suitable for iSwift to do, so how to build this kind of content by combining it with the virtualized part It is in line with human nature. For example, Market does not have Amazon or EBAY, but there is MARKET. In fact, there were wet markets in the past. There were people setting up stalls and buying goods there, so you need a situation. You go to match market.”
     

     The future city blueprint can use technology to simulate the future appearance and situation of the city through virtual reality space. Visual city model proposals are simulated through virtual reality, allowing different industries or groups to directly dialogue together, and through discussions to find out what kind of model is helpful and has consensus on the development of the city’s blueprint.

Virtual content enriches urban space and creates a more livable environment

     Li Zhongbin, the founder of iReality, believes: “I think urban architecture should be a public asset. When we go to Europe and Australia to see it, there are very good skylines and urban landscapes, which are enjoyed by everyone. So building a city and a building It’s ugly, but it’s not your family’s business, it’s everyone’s business. It’s conceivable that at least there shouldn’t be any signboards on the road in the future. How to balance convenience and beauty with signboards? I think technology has to solve this problem in the virtual world. It should be in this direction to meet everyone’s needs and make everyone live a better life.”

A necessary condition for successful future urban development is that urban architects, governments, citizens and investors can reach a consensus through technology.